Marketing can make or break a movie's chances for major box office returns. Examples of this happen every year with some of the bigger ones being 'Guardians of the Galaxy' and 'Edge of Tomorrow' from 2014. The former was a movie with a ridiculous premise based on obscure comic characters that no one had ever heard of that grossed a stupid amount of money with critical claim to back it due to what I would call a fantastic marketing campaign. The latter was a movie with a ridiculous premise based on obscure comic characters that no one had ever heard of that grossed just enough money to keep peoples' jobs with plenty of critical claim to back it due to what I would call an atrocious marketing campaign.
Disney has been making some interesting decisions in regards to their 'Force Awakens' marketing, releasing two teasers and then a complete trailer before telling us they were done. Shortly after this we received an international trailer with a fair amount of new footage. Then we were all graced with two new tv spots. Then a couple more tv spots. Then a bunch more with a grand total of around 12 at the moment if memory serves. While this may sound like fans and non-fans alike are being inundated with far too much footage from what will arguably be one of the biggest movies of all time, an argument could be made for why that isn't the case.
Most of these tv spots are recycling footage already released in the complete trailer and teasers with just seconds of new footage sprinkled throughout. This combined with new angles on the same scenes we've seen before allows for Disney to continue fueling the hype machine necessary for box office destruction without ruining too much for the fans who are scared of any morsel of a spoiler. While I'm personally quite tired of the marketing for this movie, that's just a personal opinion as I will see this no matter what and don't need to be sold on it.
Regardless of how you feel, Disneyland Experience thought it was a good idea to take all of the footage from the teasers, trailers, online and tv spots plus the behind the scenes featurettes and then cutting it together in what they believe to chronological order. They've done an okay job here with a repetitive score taken from the trailer and some footage with questionable quality being thrown in. Check out the video below if you'd like to see what is likely just six minutes of footage from the first or first two acts of the upcoming flick.
We'll know for sure in just two short weeks how all of this has turned out. If we have learned anything from 'Star Wars' history it's that the quality of the movies doesn't affect their box office performance so this won't be the deciding metric. Sound off below on your thoughts of Disney's marketing or the footage itself.